Strategic Management in the Wine Tourism Industry
Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
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Beschreibung
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products.
This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.
The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.
Javier Martínez-Falcó, PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries.
Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the ‘Next Tourism Generation Alliance’ and ‘Tourist Observatory of the Valencian Community’ projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group.
Eduardo Sánchez-García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry.
Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products.
This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.
The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.
Examines the strategic management techniques that have been developed by wineries around the world Explores consumer demand and behaviour in the wine sector Presents new tools to improve the management of wine tourism activities
Autor*in
Javier Martínez-Falcó
Themen in »Strategic Management in the Wine Tourism Industry«
Wine tourism Strategic Management Wine Business competitive advantage of wineries wine tourism behaviour
Stimmen zu »Strategic Management in the Wine Tourism Industry«
“Strategic Management in the Wine Industry - Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools represents the latest thinking on strategic management from an illustrious group of international scholars that have provided important information for academics, practitioners, and researchers in the wine industry.”
Armand Gilinsky, Emeritus Professor, Wine Business Institute, Sonoma State University, USA
"A tour de force in the field of wine tourism research, this book is a rare blend of rigorous academic analysis and actionable insights. The authors' exploration of strategic management within the wine tourism industry is both enlightening and inspiring, making it an essential read for anyone seeking to understand or influence this dynamic sector."Gustav Visser, Full Professor, Department of Geography & Environmental Studies, Stellenbosch University, South Africa
“In Strategic Management in the Wine Tourism Industry, the authors have masterfully unveiled the complexities of the wine tourism market. Their comprehensive analysis is a beacon of insight, shedding light on the delicate balance between authenticity and profitability. This book is an indispensable resource for scholars and practitioners alike, offering a profound understanding of the strategic intricacies that shape the wine tourism landscape.”Jolanta Słoniec, Full Professor, Department of Enterprise Organization, Lublin University of Technology, Poland
"This seminal work stands at the forefront of academic literature, offering groundbreaking perspectives on wine tourism strategy. The authors skillfully navigate the nuanced interplay of innovation, consumer behavior, and competitive dynamics. Their eloquent discourse is not only a scholarly triumph but also a practical guide that will undoubtedly shape the future of wine tourism management"Nikos Georgantzis, Full Professor, School of Wine & Spirits Business, Burgundy School of Business, France
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