An Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
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Beschreibung
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
Presents detailed guideline to teaching selected case studies on H2H Marketing Focuses on comprehending a human-centric approach to marketing strategy Helps in planning further teaching material
Autor*in
Philip Kotler
Themen in »An Instructor's Manual to H2H Marketing Case Studies«
Human-to-Human Marketing Design Thinking for Marketing Application of Service Dominant Logic Integration of Digitalization Iterative Marketing-Mix Case Studies H2H Marketing Teachers manual Instructors manual Classroom pedagogy Management education