The Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africa

Beschreibung

This handbook provides a detailed and sustained examination of the scope, purpose and practical application of crisis and disaster management communication in this critical region of the African continent, sub-Saharan Africa (SSA). The volume lays the foundation that enables a nuanced appreciation of two significant issues. The first pertains to SSA’s vulnerability to both natural and man-made phenomena. Secondly, it argues that communication plays a critical role in so far as the identification, social construction, raising awareness, preparation, mitigation and eradication of crises and disasters in the region. Communication plays a critical role in potentially reducing the impacts of crises and disasters before their occurrence. This handbook is a key resource for academics, students and practitioners in areas such as political communication, media communication, language and communication, brand communication, social/digital media communication, and crisis communication, among others.
Covers private and public sector organisations, governments and NGOs, political parties and social movements Argues that proper crisis communication plans should be drafted and implemented Examines how institutions have had to adapt their strategic communication practices

Autor*in

Ernest Jakaza

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social media political crisis brand communication reputation management Zulu rhetoric linguistic strategies Discourse Analysis multimodality

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