Consumers, Society and Marketing
A Sustainability Perspective
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Beschreibung
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration.
Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet.
Topics covered in this book include:
- Evolution of marketing thought
- Critique of marketing
- Sustainable marketing
- Social marketing
- Evolving consumer representations and roles, and many more
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration.
Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet.
Topics covered in this book include:- Evolution of marketing thought
- Critique of marketing
- Sustainable marketing
- Social marketing
- Evolving consumer representations and roles, and many more
Offers valuable insights into the evolving world of sustainable marketing Provides insights into the various factors that shape consumer behavior and the impact of marketing on society Discusses the evolution of marketing and offers critical insights from a contemporary perspective
Autor*in
Dilip S. Mutum
Themen in »Consumers, Society and Marketing«
Consumer empowerment Customer sovereignty Sustainable marketing Ethical marketing Marketing methods Quality-of-Life marketing Direct Marketing Code of Practice, 2020 Marketing code of ethics Social marketing