Communication Design and Branding
A Multidisciplinary Approach
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Beschreibung
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Discusses how to combine design and branding in different businesses Covers UX and graphic design issues, and topics concerning brand identity and social media technology Offers a good balance of theoretical and empirical findings
Autor*in
Nuno Martins
Themen in »Communication Design and Branding«
User-Centered Digital Design Usability of Digital Repositories Visual Identity Design Brand Development in the Digital Environment Diversity in Design and Branding Fashion Brand Advertising Interactive Digital Narrative Design Management XR Marketing Ethics of Design and Branding