Transdisciplinarity in Financial Communication
Writing for Target Readers
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Beschreibung
This open access book identifies and analyses problems of text production in finance from three complementary perspectives: problem identification, problem analysis, and problem solution. By doing so, it explains why solving these problems in transdisciplinary collaboration benefits theory, practice, and society at large. Drawing on 25 years of ethnographic research, roughly 2100 text products, and more than 190 interviews with different stakeholders, it develops and evaluates measures to improve the communicative potential of financial texts and thereby make them accessible to professionals. The book will appeal to researchers and reflective practitioners in financial communication, organizational communication, financial analysis, investor relations, journalism, and applied linguistics.
Marlies Whitehouse, PhD, head of Professorship in Professional Literacy at Zurich University of Applied Sciences (ZHAW), Switzerland. Her research fields and foci include applied linguistics, transdisciplinarity, professional literacy, financial communication, text production, and writing in the professions. She has extensive experience as writing and communication coach for national and international companies.This open access book identifies and analyses problems of text production in finance from three complementary perspectives: problem identification, problem analysis, and problem solution. By doing so, it explains why solving these problems in transdisciplinary collaboration benefits theory, practice, and society at large. Drawing on 25 years of ethnographic research, roughly 2100 text products, and more than 190 interviews with different stakeholders, it develops and evaluates measures to improve the communicative potential of financial texts and thereby make them accessible to professionals. The book will appeal to researchers and reflective practitioners in financial communication, organizational communication, financial analysis, investor relations, journalism, and applied linguistics.
Applies transdisciplinary approaches to show how collaboration between academia and industry can improve financial texts Evaluates the state of texts in financial analysis Uses an integrative and multi-perspective approach taking context, product, and process aspects of writing into account This book is open access, which means that you have free and unlimited access
Autor*in
Marlies Whitehouse
Themen in »Transdisciplinarity in Financial Communication«
Transdisciplinarity Business Communication Financial Literacy Professional Literacy Text Production Argumentation Writing Techniques Ethnography Ethnographic Context Analysis Pragmatic Text Analysis Double-Bind Situation Open Access