“This book fills a major gap in thinking proactively about the future of businesses and preparing leadership teams to succeed. The topics and the mini-cases are both current and compelling, illustrating the emerging choices that companies will need to make in the second half of the 21st century and providing them the tools to make choices that will optimize the returns to all of their stakeholders.”
—John Elstrott, Chairman (retired) Whole Foods Markets, New Orleans, Louisiana, USA
“A clear road map for leaders seeking to empower their followers, organizations, and industries to innovate during unexpected and challenging times in order to maintain competitive advantage in a diversified, equitable and inclusive culture.”
—Amelia Ceja, President & CEO, Ceja Vineyards, Napa, CA USA
This book examines how leaders can use strategic thinking to transform their followers, organizations, and industries in the wake of societal shocks like COVID-19 that require re-balancing both leadership and business models. It is organized around a new triumvirate of strategic thinking concepts for the better normal, explained in a 3S Model: Style, Situation, and Strategic Orientation. The environment (situation) creates or deters opportunities that are pursued by leaders with the propensity (style) and the potential (strategy) to develop them.
In the face of ongoing crises such as COVID-19, natural disasters, political upheaval, and climate change, the author proposes that the field of strategic management needs to rethink and update traditional frameworks in order to offer business models more applicable in a rapidly changing environment.Addressing topics such as sustainability and diversity, this pivotal text offers fresh strategic thinking and presents illustrative examples and case studies about organizations grappling with making decisions in a dynamically different “new normal.”
Armand Gilinsky is the F Korbel Professor of Wine Business at Sonoma State University, USA, where he has taught strategy and entrepreneurship since 1994. He has authored over 50 published business case studies and several articles on entrepreneurial strategy and socially responsible entrepreneurship. He has served as President of the North American Case Research Association, a group of some 500 case research professionals. Dr. Gilinsky has extensive consulting experience in strategic planning, competitive strategy, and developing business and financial plans.
In the face of ongoing crises such as COVID-19, natural disasters, political upheaval, and climate change, the author proposes that the field of strategic management needs to rethink and update traditional frameworks in order to offer business models more applicable in a rapidly changing environment.
Addressing topics such as sustainability and diversity, this pivotal text fills a gap in strategic thinking and presents illustrative examples and case studies about organizations grappling with making decisions in a dynamically different “new normal.”
Armand Gilinsky
Leadership Style Situation Analysis Strategic Orientation Organizational Culture Environmental Scanning Managing in Turbulent Times Sustainability CSR local vs. global Diversity and Inclusion ethics
Over two decades ago, I was a student at Sonoma State University in the School of Business and Economics. I took a few classes with Professor Gilinsky who had a reputation of being one of the more challenging instructors. I learned more from Professor Gilinsky than any other instructor throughout my entire time in college. Gilinsky’s teaching style resonates throughout his book “Business Strategy for a Better Normal: Concepts and Cases”. Each chapter is well-organized with references for further reading and punctuated with mini case-studies providing real world examples from recognizable and relatable organizations. This book is perfect for not only business students but anyone, like myself, interested in a new resource to help guide their business successfully into the future.
—Natalie Cilurzo, Co-Owner, Russian River Brewing Company, USA
In the wake of seismic societal shocks, today’s leadersare often in search of that magical formula by which to successfully transform their organization. Books such as The Wisdom of Steve Jobs, for example, are being reread to try to capture the essence of Job’s visionary leadership that transformed Apple. In Business Strategy for a Better Normal: Concepts and Cases, Professor Armand Gilinsky recognizes that an inspirational leadership style can help but neither it nor any other in-vogue formula can assure transformational success. Instead, Gilinsky provides a series of innovative, yet no nonsense, journeys through proven business practices, often still involving the need for basic blocking and tackling, focused on lessons in support of achieving true transformationof an organization. Ultimately, Gilinsky equips leaders to effectively lead an organization’s journey to transformation, built upon securing the input, understanding, confidence, and commitment of the organizational team. It requires hard work. However, Professor Gilinsky effectively sets the pathway for how success can happen.
— Larry Clark, Chancellor, Louisiana State University, Shreveport, Louisiana, USA