Frontiers in Product Innovation Strategy
Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
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Beschreibung
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.
Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.
Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
Bundled with an online self-paced video course Provides access to the online course with details inside the book Course preview: https://sn.pub/kP3DFE
Autor*in
Diana Derval
Themen in »Frontiers in Product Innovation Strategy«
Product innovation Sustainable strategy Behavioral science Innovation strategy Growth strategy Online course
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“This book perfectly conveys Professor Diana Derval's inspiring and disruptive research focused on helping companies identify game-changing assets to support sustainable product innovation strategies. I’ve had the opportunity to work with Diana on several occasions on product innovation and product portfolio optimization. Diana’s unique skill set and adaptive mindset, focusing not only on personas and consumer needs, but also on a wide range of multi-dimensional and multi-cultural insights validated by scientific predictions, make her book and course a must for anyone looking for innovative and sustainable ways to disrupt their business. A fascinating read!” (Christel Poncin, Category & Revenue Growth Director at Paulig)
“Very good material for MBA and executive education participants interested in adaptative management, planet-friendly solutions and the application of biomimicry to genuinely ethical and innovative product strategies. I personally very much appreciatedthe structure and format of the content illustrated with plenty of examples and testimonials from innovative industry leaders, short and captivating videos, hands-on learnings, and growth hacking cases.” (Marie Khayat, Senior Lecturer in Ethical Marketing and Employer Branding, ESSEC Business School & Executive Education programs)
“Frontiers in Product Innovation Strategy provides a great framework to understand how brands can innovate on various levels from products to overall identity. And this explained with real case study examples from successful brands makes it very practical. What I found particularly thought-provoking is how the ‘delivering people and planet-friendly solutions’ part sheds light on the fact that making sustainable solutions and conscious choices over quick wins is the way brands should move forward. Along with this, analyzing the impact and adapting at different stages will help brands develop sustainable growth strategies. Insights like these are whatmake Frontiers in Product Innovation Strategy really compelling.” (Ayush Singh, Brand Design & Communications, MUD Jeans, B Corp - Best for the world in Environment)
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