Digital Pricing
A Guide to Strategic Pricing for the Digital Economy
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Beschreibung
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
Comprehensively presents the impact of digitalization on price management Clearly demarcates and methodically links business model, revenue model, and pricing process Integrates behavioral insights into the pricing process to provide the highest practical relevance
Autor*in
Frank Frohmann
Themen in »Digital Pricing«
Basics of price management Digitalization of pricing Dynamic pricing using algorithms Strategic pricing and competitiveness Determinants of optimal prices Basics and variants of price differentiation Differential pricing and digitalization Best practices of pricing models Monitoring pricing models