H2H Marketing
Case Studies on Human-to-Human Marketing
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Beschreibung
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Presents selected case studies on H2H Marketing Brings forward a human-centric approach to marketing strategy Identifies the benefits and opportunities from design thinking, service-dominant logic and digital transformation
Autor*in
Philip Kotler
Themen in »H2H Marketing«
Human-to-Human Marketing Design Thinking for Marketing Application of Service Dominant Logic Integration of Digitalization Iterative Marketing-Mix Case Studies H2H Marketing