Public Relations and the Digital
Professional Discourse and Change
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Beschreibung
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Clea Bourne is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London,UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of Trust, Power and Public Relations in Financial Markets, and has published widely in a range of journals and edited collections.
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Explores professional genres & texts, analysing what they reveal professionals’ use of discursive strategies Puts people at the centre of discursive study of PR industry’s boundary work adjacent fields and professions Opens up PR’s lifeworlds including gendered and raced positions within the profession
Autor*in
Clea Bourne
Themen in »Public Relations and the Digital«
PR professional identity advertising marketing media lifeworlds professional genres diversity campaigns creativity corporate communications organisational boundaries