The Language of Employability
A Corpus-Based Analysis of UK University Websites
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Beschreibung
This book employs a corpus-based Critical Discourse Analysis (CDA) methodology to analyse the language used by university careers services in the UK. Drawing on a corpus which includes the public-facing websites of careers services from 24 Russell Group and 34 Post-92 universities, the author highlights some of the potentially problematic 'common-sense' views and ideas that are currently promoted to students using these services. She argues that the language used by university websites promotes neoliberal ideology and encourages the denaturalisation of such language. This book will be of interest to linguists, sociologists, education scholars, and scholars who are otherwise interested in the notion of employability.
Maria Fotiadou completed her PhD at the University of Sunderland, UK. She is now an independent researcher, and her research interests are in corpus linguistics, critical discourse analysis, the discourse of employability, genderstudies, language and power, ideology, and resistance.
This book employs a corpus-based Critical Discourse Analysis (CDA) methodology to analyse the language used by university careers services in the UK. Drawing on a corpus which includes the public-facing websites of careers services from 24 Russell Group and 34 Post-92 universities, the author highlights some of the potentially problematic 'common-sense' views and ideas that are currently promoted to students using these services. She argues that the language used by university websites promotes neoliberal ideology and encourages the denaturalisation of such language. This book will be of interest to linguists, sociologists, education scholars, and scholars who are otherwise interested in the notion of employability.
Examines a corpus of more than 2.6 million words from 58 UK university careers websites Highlights some of the problematic ideas promoted by these services Encourages the denaturalisation of the language of employability
Autor*in
Maria Fotiadou
Themen in »The Language of Employability«
discourse studies discourse analysis corpora corpus linguistics careers services graduate job market job-hunting the world of work competition