Digitalisation in Mobility Service Industry
A Survey-based Expert Analysis
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Beschreibung
This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive.
Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive.
Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.Reviews the impact of digitalisation on mobile service industry Features expert analysis of first hand survey results based on a vast array of interviews in the consumer market Presents an in-depth discussion on mobility
Autor*in
Patrick Siegfried
Themen in »Digitalisation in Mobility Service Industry«
Strategic Management Customer Management Mobility Digitalisation Service Industry Intelligent Transport Travel Mode Selection