Advances in National Brand and Private Label Marketing

Beschreibung

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Features latest research insights on topics related to retailing, private label, and national brand issues Includes interdisciplinary contributions from a wide variety of areas Discusses challenges to national brand strategies and their solutions

Autor*in

Francisco J. Martínez-López

Themen in »Advances in National Brand and Private Label Marketing«

Digital transformation eCommerce research Social web technology Social commerce Psychological and behavioral marketing

Stimmen zu »Advances in National Brand and Private Label Marketing«

Details

Link teilen