The Post-Digital Enterprise
Going Beyond the Hype
Buch in deiner Nähe kaufen
Beschreibung
A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.
A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.
Proposes a new perspective of the 'post-digital enterprise' Introduces a new practitioner tool called the 'High Impact Technology Radar' Offers a multidimensional business perspective on digital transformation
Autor*in
Gianluigi Castelli
Themen in »The Post-Digital Enterprise«
Post-Digital Enterprise Smart Society Digital Strategy Digital Technology Decision-making