Achieving Business Competitiveness in a Digital Environment
Opportunities in E-commerce and Online Marketing
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Beschreibung
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Assesses the current level of eCommerce readiness in the EU Identifies the prerequisites of online business competitiveness Introduces the 'Individual Digital Competitiveness Index'
Autor*in
Tereza Semerádová
Themen in »Achieving Business Competitiveness in a Digital Environment«
eCommerce Online shopping Digitization in Europe Online competitiveness eCommerce business models Digital competitiveness index