Media Capitalism

Beschreibung

This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.
Thomas Klikauer teaches MBAs and supervises PHDs at the Sydney Graduate School of Management, Western Sydney University, Australia. He has graduated from Bremen University in Germany, Boston University in the USA and Warwick University in the UK. His 670 publications include ten books and he lives with his family at Coogee Beach. 

This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.

Attempts to delineate the merger between capitalism “and” the media, seen as one single entity Reaches beyond political economy, communication studies and critical media studies Explores corporate media as well as marketing, advertising, propaganda, public relations, and spin

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Thomas Klikauer

Themen in »Media Capitalism«

media theory media history PR public relations spin propoganda

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“The book’s bibliography is too sparse to be very helpful, Media Capitalism is a model of critical theory research that significantly advances our understanding of media history in all its variegated global manifestations. It is highly recommended to all historians, political scientists and even research students in the field.” (Karl W. Schweizer, The European Legacy, January 2, 2025) 

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