Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA
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Beschreibung
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
Shows how creativity drives design and innovation Reports on strategies for innovative different types of businesses Describes methods for improving communication and branding through design
Autor*in
Evangelos Markopoulos
Themen in »Advances in Creativity, Innovation, Entrepreneurship and Communication of Design«
Creativity in Business Innovation Innovation in Small- and Medium-sized (SME) Enterprises Sustainable Business Strategies Managing Human Capital Contextual thinking Developing Entrepreneurial Competencies User Experience in Visual Communication Design Thinking Design for Cultural Heritage Managing Digital Innovation Creative Design Process Brand Awareness and Communication Emotion-Based Design Collaborative Design Humanising Design