Lead Community Fundraising
Successfully Connecting People Digitally
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Beschreibung
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.
This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.
This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
Offers a new concept for digital fundraising through lead communities Contains 45 practical examples Provides basic knowledge on a novel topic
Autor*in
Linda Mareen Neugebauer
Themen in »Lead Community Fundraising«
Digital lead generation Digital marketing Digital fundraising Lead community Donor acquisition