Entrepreneurial Vision
A Guide for Charting and Implementing the Visioning Process
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Beschreibung
While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.
While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.
Presents a how-to for entrepreneurial visioning in a straight-forward and logical way Enriches understanding of what entrepreneurial vision is and how to achieve it Provides clear examples to illustrate the entrepreneurial visioning process, as detailed by the authors, from A-to-Z Provides worksheets to help students and entrepreneurs gain hands-on experience moving through the entrepreneurial visioning process
Autor*in
Susan E. Reid
Themen in »Entrepreneurial Vision«
Market Vision Technology Vision Entrepreneurial motivation framework Willingness-to-Adopt Testing General personality vs. Entrepreneurial potential Target-based visioning Innovation-based visioning Benchmark-based visioning Value-based visioning