Business Research Methodology
Research Process and Methods
Buch in deiner Nähe kaufen
Beschreibung
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Presents the major research processes and methods used in business research Features multiple and exhaustive examples illustrating the material and helping in the learning process Features questions and problems at the end of each chapter for self-testing Provides lecture slides for better course preparation Applicable for single semester coursework
Autor*in
Sergey K. Aityan
Themen in »Business Research Methodology«
Business research design Legal aspects of business research Ethical Aspects of Business Research Cyber Intelligence in Business Research Statistical Hypotheses Testing in business Bayesian Probability in business research t-Distribution Tables