Corporate Social Responsibility and Employer Attractiveness
An International Perspective
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Beschreibung
This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarizedand implications for global employer branding are derived.
This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarizedand implications for global employer branding are derived.
Clarifies the relation between CSR, employer attractiveness and employer branding strategies Underlines the significance of socio-cultural factors for CSR management Provides specific insights into CSR and its role for young job seekers in different regions around the world
Autor*in
Silke Bustamante
Themen in »Corporate Social Responsibility and Employer Attractiveness«
employer branding workplace CSR socio-economic embeddedness employer attributes young job seekers non-CSR related employer attributes