Augmented Reality and Virtual Reality
New Trends in Immersive Technology
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Beschreibung
This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.
The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.
The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.Approaches cross reality (XR) from a business and management perspective Bridges the gap between XR Theory and XR Practice Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance Presents the state of the art in XR research Focuses on the applications of XR in various industries
Autor*in
M. Claudia tom Dieck
Themen in »Augmented Reality and Virtual Reality«
Augmented Reality Virtual Reality Mixed Reality Immersive Reality State of the art research Smart technologies Virtual environment Digital twin Smart city Internet of Things Artificial Intelligence Smart tourism