The Marketisation of Higher Education
Concepts, Cases, and Criticisms
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Beschreibung
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Enumerates the various policies for stimulating and regulating the marketisation of higher education Identifies the numerous practices which constitute the marketisation of higher education Discusses the different perspectives on the marketisation of higher education
Autor*in
John D. Branch
Themen in »The Marketisation of Higher Education«
Diversity Management University Leadership student mobility Educational Systems Brand Equity Academic Performance institutional branding TEFL Public universities private universities University Rankings Academic Freedom Andragogy Bilateral Cooperation
Stimmen zu »The Marketisation of Higher Education«
“This deftly curated anthology traces the impact of market forces on higher education in the context of globalization, examining the ways in which universities have adopted concepts such as competitive advantage, branding, and customer satisfaction. It addresses broad trends, richly detailed cases from advanced and emerging economies, and critical perspectives on the future of the university and its role in society. It will be of great interest to scholars, students, practitioners, and others concerned about the fate of higher education.”
—Joan Lofgren, Director of the Bachelor’s Program in International Business, School of Business, Aalto University, Finland
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