Eurasian Business Perspectives
Proceedings of the 29th Eurasia Business and Economics Society Conference
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Beschreibung
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
Includes scholarly contributions from diverse areas of business and management, especially human resources, management and marketing Highlights original empirical research from Indonesia, Russia, Malaysia, Norway, Bulgaria, Croatia and Poland, which are under-represented in current research Combines theory and practice to open new avenues for debate on key topics in the field of management
Autor*in
Mehmet Huseyin Bilgin
Themen in »Eurasian Business Perspectives«
Team Management Supervisor Support Organizational Learning Performance Appraisals Team Viability-Mission Business Model Analysis Trust in Organizations B2B Communication Consumer Behavior Marketing 4.0 Paradigm Brand Awareness Performance Measurement and Management Social Networks Food Behavior