Progress in Ethical Practices of Businesses
A Focus on Behavioral Interactions
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Beschreibung
The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.
The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.
Illustrates the links between ethic, corporate behavior and society Explores ways in which corporate behavior can align with stakeholders’ interests and values Discusses the implications of adopting digital emerging technologies on society
Autor*in
Marta Peris-Ortiz
Themen in »Progress in Ethical Practices of Businesses«
Business Ethics Corporate Social Responsibility Management Behavior Stakeholders Ethical Practices