Luxury Tourism
Market Trends, Changing Paradigms, and Best Practices
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Beschreibung
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
Offers case studies, examples and best practices on topics ranging from consumer behavior to market development Offers research and practical insights into the current state and development of luxury tourism Combines knowledge from academic research as well as luxury market participants and stakeholders
Autor*in
Roland Conrady
Themen in »Luxury Tourism«
Behavioral aspects of luxury tourism The luxury tourism market Luxury marketing strategies Case studies on luxury tourism Understanding luxury consumers Consumer behavior