Business Intelligence and Modelling
Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
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Beschreibung
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
Offers close examination of practices, problems and trends in innovation marketing Highlights contemporary issues for strategic marketing and also the integration of theory and practice Features works by scientists, researchers, and practitioners, with a special orientation in strategic marketing
Autor*in
Damianos P. Sakas
Themen in »Business Intelligence and Modelling«
Business Intelligence Business Modelling Business Informatics Business Model Innovation Digital Marketing E-Business Enterprise Architecture Modelling Methods Business Economics Economics of Business Strategy Global Business Business Modelling for Logistics