Understanding and Profiting from Intellectual Property in International Business

Beschreibung

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
Complements ?the mainstream studies of law and economics and provides a critical understanding of the significance of IP for business and practice in the global contexts for value generation Uses cases that simplify the conceptual and theoretical understanding of IP business Provides comparative studies and insights for future directions of study and implications for practice

Autor*in

Deli Yang

Themen in »Understanding and Profiting from Intellectual Property in International Business«

Intellectual property intellectual property management IP IP competition copyright IP protection IPP international trade licensing FDI political economy technology transfer valuation piracy

Stimmen zu »Understanding and Profiting from Intellectual Property in International Business«

Details

Link teilen