Sustainable Businesses in Developing Economies
Socio-Economic and Governance Perspectives
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Beschreibung
“Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will serve as a starting place for those who are new in the field of sustainability management, and an important reference for more seasoned readers, researchers, and managers.”
-Kip Becker, Associate Professor Emeritus, Boston University
-Neil Hernández-Gress, Associate Vice Rector for Research, Tecnológico de Monterrey
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Examines structure and implementation of sustainable business models in emerging markets Offers a framework that converges social value-chain, social enterprises, social marketing, reverse innovation, and CSR for developing a sustainable business model Surveys sustainability-linked business modelling encompassing circular economy, green energy, sustainable consumption, eco-logistics and inventory, innovation and technology, and social entrepreneurship Each chapter is supported by applied examples and short cases
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Rajagopal
Themen in »Sustainable Businesses in Developing Economies«
Sustainability sustainable busines sustainable business models Eco-innovation Social entrepreneurship Business Modelling Consumer Behavior circular economy green consumerism sustainable logistics conscious consumption customer-centric marketing social entrepreneurship green marketing cleaner production
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“Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. Just as Japan, Korea and China rose to economic strength based on technologies of the time, sustainable business can help other developing nations repeat that impressive development. As companies turn from petroleum driven products, the rise in solar and wind energy is creating companies that need no longer be tied to past practices. Companies such as Tesla have shown not only consumers, but also the stock market the value of turning to new ways of business through creativity and belief in stepping into the unknown. The book discusses these new models and the necessary political and market strategies that they will need to be successful. This book will serve as a starting place for those new in the sustainable field, and as an important reference for more seasoned readers, researchers and managers. Additionally, it is a great think tank for those in the economic and political fields.”
–Kip Becker, Associate Professor Emeritus, Boston University
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