Strategies for e-Business

Beschreibung

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Provides tools and methods for implementation of e-business strategies. Presents an overview on developing e-business models, channel management and integration Demonstrates the practice of concepts and methods using in-depth case studies from a variety of industries

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Tawfik Jelassi

Themen in »Strategies for e-Business«

Electronic commerce strategy Case studies in e-business Mobile e-commerce E-business and e-commerce textbook Evolution of e-business e-business strategy formulation Market segmentation Core competencies Differerentiation strategies in e-business E-Business models Strategic gameboard framework Digital business transformation

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