Marketing Channels and Supply Chain Networks in North America

Beschreibung

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. 
A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus onrecent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

Provides an overview of the history of marketing channels in the U.S. from 1850 to the present Examines the evolution of marketing and distribution into separate fields Highlights developments in marketing channels to understand what changes occurred Analyses developments that relate to the marketing discipline and implications for the future

Autor*in

Robert D. Tamilia

Themen in »Marketing Channels and Supply Chain Networks in North America«

North America Railroads and marketing channels Supply Chain History Consumer and Retailer Cooperatives Catalogue Retailing Mail-order retailing Chain stores Franchising Intermodal Transportation Marketing Channels 1850-2020 Blockchain Data Systems Omnichannel Retailing

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