Website Quality and Shopping Behavior
Quantitative and Qualitative Evidence
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Beschreibung
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Presents best practices in web design and web development from over 250 professionals Analyses online users’ browsing and shopping patterns Provides an overview of the website quality research covering the last two decades Includes data from laboratory experiments and real-world website traffic
Autor*in
Tereza Semerádová
Themen in »Website Quality and Shopping Behavior«
Online use experience Website bottlenecks Quality and standardization of web design Costumer segmentation Web personalization Online retail and shopping Web traffic analysis