International Student Mobility and Access to Higher Education
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Beschreibung
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
Casts light on international student mobility and illustrates the usefulness of conceptual framework deriving from a facet analytic approach Extends Schwarzenbach and Hackett's mapping sentence framework and application within the context of the marketing of tertiary education Utilizes marketing concepts to make recommendations aiming to both better attract students to academic institutions abroad and to increase satisfaction with their experience there
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