Understanding Social Media and Entrepreneurship

Beschreibung

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
Examines social media and entrepreneurship from individual, group, firm and societal levels Features contributions from preeminent scholars in entrepreneurship Covers topics such as gender, education and socioeconomics

Autor*in

Leon Schjoedt

Themen in »Understanding Social Media and Entrepreneurship«

Social media marketing and entrepreneurship Business models and social media Social psychology and entrepreneurship Entrepreneurial teams and social media Socioemotional wealth Entrepreneurial networking Social media in family business Digital entrepreneurship Integrated omni-channel strategy Moral disengagement Social networking sites Influencer marketing Transgenerational succession

Stimmen zu »Understanding Social Media and Entrepreneurship«

“Understanding Social Media and Entrepreneurship offers an extraordinary return on readers’ time. … this book will inform and inspire future inquiry. Each chapter provides references to much background reading, specific addressable research questions, as well as credible frameworks and compelling examples.” (Noah Barsky, International Small Business Journal ISBJ, November 28, 2020)

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