The Myth and Propaganda of Black Buying Power
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Beschreibung
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
Describe the origins of the myth of black buying power, the rhetoric around this myth, and the contextualization of how it is propagated. Looks at historical figures from across the political spectrum who have propagated the myth of black buying power, including Martin Luther King, Jr., Malcolm X, Amos Wilson and Louis Farrakhan Provides an original contribution to the racial wealth gap literature
Autor*in
Jared A. Ball
Themen in »The Myth and Propaganda of Black Buying Power«
black buying power redlining buying power Black America cycle of poverty income inequality Black Studies