Eurasian Business Perspectives
Proceedings of the 25th Eurasia Business and Economics Society Conference
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Beschreibung
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
Covers scholarly contributions from diverse areas of business and management, in particular marketing, tourism, management and accounting and finance Presents original empirical research from developing economies such as Latvia, Poland, Romania, Lithuania, which are poorly represented in current research Combines theory and practice, opening new avenues for debate on key topics in business and finance
Autor*in
Mehmet Huseyin Bilgin
Themen in »Eurasian Business Perspectives«
Healthcare Project Evaluation Crowdfunding Start-ups Consumer Engagement Industry 4.0 Bank Reliability Consumer's Loyalty Air BNB Marketing Travel Blogging Bankruptcy Risk Communication Strategy