Cultural Studies of LEGO
More Than Just Bricks
Buch in deiner Nähe kaufen
Beschreibung
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.
foregrounds new and emerging ideas of how LEGO responds to shifting cultural tides and trends uses an interdisciplinary approach to examine LEGO from a unique angle of critical and cultural interrogation positions the LEGO brand within the broader public discourses related to issues of diversity, gender, globalism, and capitalism
Autor*in
Rebecca C. Hains
Themen in »Cultural Studies of LEGO«
LEGO Cultural Studies Media Studies Children's Media Toys Critical Studies Children