Audience Engagement in the Performing Arts
A Critical Analysis
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Beschreibung
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.
The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.
The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Explores the implications of changing audience expectations and evolving practices of engagement Provides a thorough summary of existing scholarship in the field, drawing out key and emergent themes Draws on the experience of the author as theatre producer and manager turned academic to explore audiences from an interdisciplinary perspective
Autor*in
Ben Walmsley
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“Ben Walmsley's book draws together and reviews a considerable body of existing scholarship and does a vital job in identifying and drawing out key and emergent themes. In doing so it marks a moment in the maturation of the field. It has a particular and persuasive focus on the trajectory from arts marketing to audience engagement, which it argues with commitment and impressive scholarship.” (Matthew Reason, Professor of Theatre and Performance, York St John University, UK)
“This book offers a fluid, engaging and philosophical approach to the topic of audience engagement that will make its mark on the creative industries.” (Ruth Rentschler OAM, Professor of Arts & Cultural Leadership, University of South Australia, and Author of Arts Governance: People, Passion, Performance)
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