Brands and Cultural Analysis
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Beschreibung
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
Includes illustrations to highlight different aspects of brand discourse Accessibly written for scholars and students alike Authored by one of the foundational thinkers in Media and Cultural Studies in the Americas
Autor*in
Arthur Asa Berger
Themen in »Brands and Cultural Analysis«
self-branding branding and marketing national brands culture and society visual branding