The Psychology of Micro-Targeted Election Campaigns

Beschreibung

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. 
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Jens Koed Madsen is a senior research assistant at the University of Oxford, UK and a fellow of the Oxford Martin School, The Institute of New Economic Thinking, and St. Catherine’s College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. 
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Offers insight into the largely unknown tactics of election campaigning Presents the psychological foundation for the potential success and limitations of Micro-Targeted Campaigns Advocates regulation and oversight in campaign spending

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Jens Koed Madsen

Themen in »The Psychology of Micro-Targeted Election Campaigns«

Micro-Targeted Campaign election campaign political campaign voter population political conviction belief hierarchy Agent-Based Model ABM MTC individual profiling campaign ethics election campaign budgets US elections UK elections us politics

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“An insightful survey of what light the cognitive and behavioural sciences can shed on the murky world of targeted political persuasion.” (Nick Chater, Professor of Behavioural Science, Warwick Business School, author of The Mind is Flat)

“A tour de force across the landscape of cognitive science and political science that explains how modern technology can enable political operatives to manipulate voters and influence elections to an unprecedented—and concerning—extent.” (Prof. Stephan Lewandowsky, University of Bristol)

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