Circular Entrepreneurship
Creating Responsible Enterprise
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Beschreibung
This original book explores how the principles of circularity, considered a law of nature but neglected within the materialistic orientation of the industrial age, are becoming attractive again in business and society. Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to the inclusive use of new technologies and a push for innovation. Zucchella and Urban explore the novel concept of circular enterprise, showing how, with their capacity to innovate, these firms are becoming the most powerful actors of a new, sustainable social order. They examine two fundamental questions: why is this revolution occurring now, and how is it being implemented? Focusing on the most innovative practices, they demonstrate the potential of circular enterprise for industry and wider society, making clear that a new world is emerging.
This original book explores how the principles of circularity, considered a law of nature but neglected within the materialistic orientation of the industrial age, are becoming attractive again in business and society. Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to the inclusive use of new technologies and a push for innovation. Zucchella and Urban explore the novel concept of circular enterprise, showing how, with their capacity to innovate, these firms are becoming the most powerful actors of a new, sustainable social order. They examine two fundamental questions: why is this revolution occurring now, and how is it being implemented? Focusing on the most innovative practices, they demonstrate the potential of circular enterprise for industry and wider society, making clear that a new world is emerging.
Introduces and explores new concept of circular entrepreneurship Provides business models and case studies for circular enterprises Focuses on innovation and internationalisation for circular firms
Autor*in
Antonella Zucchella
Themen in »Circular Entrepreneurship«
circular economy sustainable business environmental circular enterprise responsibility innovation circularity SMEs green business sustainability
Stimmen zu »Circular Entrepreneurship«
“The resource revolution is under way: governments, local authorities, industry and citizen-consumers are increasingly aware that resources are not inexhaustible. Therefore, circular economy invents new modes of production and consumption that are more compatible with climate challenges and massive urbanisation; this book is well documented, brilliant and yields encouraging results in terms of commitments to position all actors at the leading edge of this unavoidable transformation thanks to innovative solutions.” (Jean-Louis Chaussade, Président de SUEZ)
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