Eurasian Business Perspectives
Proceedings of the 24th Eurasia Business and Economics Society Conference
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Beschreibung
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
Gathers contributions from diverse areas of business and management, in particular marketing, HR management, and international business Presents original empirical research from developing economies such as Slovakia, Romania, Ukraine, Malaysia and Thailand, which are poorly represented in current research Combines theory and practice, opening new avenues for debate on key topics in economics and finance
Autor*in
Mehmet Huseyin Bilgin
Themen in »Eurasian Business Perspectives«
Business Analytics and Performance Cross-Border Company Restructuring Human Resource Management Practices in Developing Countries Marketing Communications in Eastern Europe Product Features and Costumer Engagement Social Media Marketing Sustainable Consumer Behavior Value-Based Management Information System Design