Heather E. Yates Yates The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

von Heather E. Yates

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Beschreibung

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest.
This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest.


Applies Affective Intelligence Theory to campaign research Carries forward research from the author's previous volume The Politics of Emotions, Candidates, and Choices Analyzes a new emotional dimension (disgust) in the 2016 election

Autor*in

Heather E. Yates

Themen in »The Politics of Spectacle and Emotion in the 2016 Presidential Campaign«

ANES survey presidency campaign political psychology politics of spectacle political spectacle primary elections Donald Trump Hillary Clinton Media and Politics Political Behaviour Women in Politics American Political Parties Race in Politics Political mobilization

Stimmen zu »The Politics of Spectacle and Emotion in the 2016 Presidential Campaign«

Details

ISBN: 9783030158040
Verlag: Springer International Publishing
Erscheinung: 17.05.2019

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