eSports is Business
Management in the World of Competitive Gaming
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Beschreibung
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.
Provides a history of eSports and the concept of competitive gaming, discussing its growth and evolution Examines the 'business model network,' as well as the stakeholders and actors within the eSports industry Fills a gap in literature by offering a macro-level view of a global phenomenon
Autor*in
Tobias M. Scholz
Themen in »eSports is Business«
competitive gaming business model business model network eco-system co-opetition new media video games eSports industry strategic management stakeholder analysis