Market-Value Pricing

Beschreibung

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. 

Gives an overview over different concepts and models of pricing Introduces the Blackblot Market-Value Pricing™ Model Provides readers with tools to improve pricing strategies

Autor*in

Gabriel Steinhardt

Themen in »Market-Value Pricing«

Value concept Price-based competition Pricing strategy Pricing influencers Price mix

Stimmen zu »Market-Value Pricing«

Details

Link teilen