The Design Imperative

Beschreibung

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes.
Offers readers a manual on how to develop a “culture of innovation” in organizations, how to create breakthrough product and services, and how to optimize design processes.
Written accessibly, with theoretical and practical bases
Challenges commonly-held theories on environments in which innovation happens
Uses anecdotes from several industries, including automotive, corporate, and consumer products
Offers readers a manual on how to develop a “culture of innovation” in organizations, how to create breakthrough product and services, and how to optimize design processes Written accessibly, with theoretical and practical bases Challenges commonly-held theories on environments in which innovation happens Uses anecdotes from several industries, including automotive, corporate, and consumer products

Autor*in

Steven Chen

Themen in »The Design Imperative«

Product Design Techniques Service Design Techniques Design Management Design Thinking Design Orientation Brainstorming Techniques User Experience UX

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