Global Business Value Innovations
Building Innovation Capabilities for Business Strategies
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Beschreibung
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
Addresses a dearth of research in the areas of global value chains and innovations
Uses various methodological approaches in interrelated fields of business
Engages new areas of digital technology, such as big data and artificial intelligence
Autor*in
Anshu Saxena Arora
Themen in »Global Business Value Innovations«
Business Innovations Cross-cultural Management Digital and social media Global Business Strategy MedTech global value chains medical technology new product development supply chains