AI in Marketing, Sales and Service
How Marketers without a Data Science Degree can use AI, Big Data and Bots
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Beschreibung
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics andAI; and
- how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
Offers a guide to how to implement AI and Algorithmics in your business: from identifying market potential to chatbot customer communication Applies the lessons of AI in logistics and manufacturing to help build an AI and Algorithmic business model for marketing and sales Presents entrepreneurial toolkits and solutions, devised by a serial entrepreneur
Autor*in
Peter Gentsch
Themen in »AI in Marketing, Sales and Service«
digitization business analytics maturity model algorithmic strategy machine learning data mining digital marketing big data chatbots
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“Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don’t know how to start. This book comes to the rescue. It uses real-life cases to explain how AI can help businesses. … This book aims to introduce AI to marketers who do not have a data science or AI degree.” (R. S. Chang, Computing Reviews, March 10, 2020)
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