Soft Power Made in China
The Dilemmas of Online and Offline Media and Transnational Audiences
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Beschreibung
This book analyzes the ways in which China’s soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China’s transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences’ consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the “outsourced soft power.” While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field.
Grounded in the author’s multi-site field research focused on television spheres, Soft Power Made in China argues that China’s soft power paradox in South Korea and Japan—two quasi-Sinophone countries—is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.
Offers empirical findings based on extensive fieldwork along with a novel theoretical framework to rethink soft power studies from an interactive and comparative standpoint Contributes to current research on China’s soft power via media products by analyzing its manifestation in two interconnected processes of strategic generation and embedded reception in neighboring East Asian developed countries Utilizes a multidisciplinary approach grounded in audience research, sociological studies, science and technology studies, and institutional approaches
Autor*in
Claire Seungeun Lee
Themen in »Soft Power Made in China«
Chinese Soft Power Chinese Media Flow Mediatized Soft Power Chinese TV Industry Transnational Soft Power Field
Stimmen zu »Soft Power Made in China«
“Soft Power Made in China gives a comprehensive picture of how China’s soft power—TV programs in particular—faces opportunities and constraints in the transnational circuit of media production, distribution, and consumption in East Asia. The book includes up-to-date information gathered through the author’s own fieldwork, as well as relevant secondary materials; it also introduces key concepts in cultural and economic sociology. Empirically well-grounded and theoretically insightful, this book is an indispensable new study.” (Seio Nakajima, Associate Professor, Graduate School of Asia-Pacific Studies, Waseda University, Japan)
“Claire Seungeun Lee in her new book provides a thoroughly-researched critical analysis of China’s Soft Power strategy in East Asia. Her book will surely stimulate further debates not only on the controversial concept of soft power itself, but also on a range of interdisciplinary issues concerning the future of the region in the context of China’s rise.”(Xin Xin, Reader in International Communications, University of Westminster, UK)
“Soft Power Made in China has provided us a uniquely comparative and empirically rich study and fills the existing gap in the literature on China’s soft power. This book uniquely vested efforts to engage with the audiences of East Asia—Sinophone and quasi-Sinophone communities—of transnational Chinese soft power projection via media and unveils the Chinese soft power dilemma in the region. Claire Seungeun Lee’s book offers insights to soft power competition in global South in the Chinese century.” (Jia Gao, author of Social Mobilisation in Post-Industrial China, 2018)
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